Natura Ventures, the first Corporate Venture Capital fund by Natura, launched in 2024, announced its first investment in December of the same year. This milestone highlights the fund’s swift progress in supporting impactful startups. The chosen company, Abbiamo, is a logistics startup whose innovative solutions align perfectly with Natura’s commitment to sustainability and transformation.
Launched in June 2024, Natura Ventures is more than just an investment fund—it reflects Natura's commitment to fostering entrepreneurship, driving social and environmental impact, and collaborating with startups that share a vision for regeneration, circularity, and transformation.
Thamara Prado, manager of Natura Ventures, highlighted the importance of the fund:
"The biggest benefit of our Corporate VC is access to the Natura Group ecosystem, which includes more than 3.5 million Beauty Consultants across Latin America, 1,000 stores on the continent, and operations in global markets. We work closely with startups to develop a Strategic Return Plan, ensuring both financial and strategic impact for Natura and the startups."
Focusing on pre-seed and seed-stage startups, the fund plans to make around three investments per year, with investments ranging from BRL 2MM to 5MM, depending on geography and the startup’s stage. While prioritizing startups in Brazil and Latin America, Natura Ventures is also exploring opportunities in the United States, especially in deep tech and advanced technology markets.
Aligned with Natura’s Strategic Pillars
The fund is guided by four key investment verticals that reflect Natura’s long-term strategy:
1️⃣ Regeneration and circularity: Solutions that promote sustainability and reduce environmental impact.
2️⃣ Prosperous cycles for consultants and beauty professionals: Initiatives that improve the quality of life and efficiency of Natura’s partners.
3️⃣ Connection and delight for customers: Startups that create memorable and innovative experiences for consumers.
4️⃣ Enabling technologies for transformation: Tools and solutions that drive innovation across the value chain.
Beyond financial impact, Natura Ventures stands out by promoting diversity and inclusion, prioritizing startups with strong female representation and encouraging responsible business practices.
The investment in Abbiamo is just the beginning of a journey that promises to transform the entrepreneurial ecosystem in Latin America and beyond. We are excited to see the next steps of this visionary fund!
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