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Fizz to Fix: How Coca-Cola's carbon capture strategy is changing the game

Updated: 6 days ago

coca cola carbon capture

Ever wondered how we can turn carbon emissions into a valuable resource while combating climate change? That's where the Circular Carbon Economy comes in!

The circular carbon economy focuses on the continuous reuse of carbon resources instead of allowing them to accumulate as greenhouse gases in the atmosphere.

In our battle against climate change, the circular carbon economy emerges as a game-changer. Unlike the linear model that perpetuates carbon emissions, this approach aims to reduce, reuse, recycle, and remove carbon from the atmosphere.

Some of the collaborations with VC fund towards building Circular Carbon Economy are:

  • Lavit makes innovative, capsule-based drink dispensers for offices and workplaces, helping to reduce their waste and carbon footprint.

  • CuRe is developing ‘polyester rejuvenation’ technology that provides a new lease of life for hard-to-recycle plastic polyester waste.

Carbon capture strategy. Coca-Cola's innovative partnerships shaping the circular carbon economy

coca cola climeworks

Coca-Cola, one of the world's most iconic beverage companies.

Climeworks, a Swiss-based company specialized in capturing carbon dioxide directly from the atmosphere became the first one to sell CO2 as a product back in 2017.

Carbonating Drinks with Captured CO2

They're taking captured atmospheric CO2 to the next level by using it to carbonate drinks, a bold move that's advancing innovative solutions for sustainability and climate change. This groundbreaking collaboration sets a new standard for a circular carbon economy, where Climeworks captures CO2 emissions and sells them to Coca-Cola for use in their carbonated beverages.

capturing co2 coca cola

Carbon capture

Coca-Cola Europacific Partners (CCEP), in collaboration with the Coca-Cola Company and seven other bottling partners, has established a $137.7 million venture capital fund dedicated to sustainability investments.

Investment areas Sustainability, Customer Experience, Route to Market and Sales Visibility.

CCEP has also partnered with universities such as Peidong Yang Research Group of the University of California to advance research on carbon capture technologies. This partnership aims to research and implement carbon capture across the corporation’s supply chain, converting captured CO2 into plastics and sugar, essential components in Coca-Cola's products.

Greening Industries ☘️🌳

 Carbon capture strategy

These initiatives and are addressing significant sustainability challenges, including making operations more cost-effective and profitable, developing efficient CO2 transformation methods, and expanding direct air capture and storage capabilities. Capturing CO2 from the atmosphere is especially challenging but crucial for reducing industries' environmental impact.

Coca-Cola's partnerships exemplify how companies can lead in leveraging innovative technologies to combat climate change. By incorporating captured CO2 into their products, they're not only reducing their carbon footprint but also inspiring others to follow suit. This collaboration highlights the potential for new markets and value chains for captured CO2, driving investment in carbon capture technologies. It signifies a meaningful stride toward a greener, more sustainable future, demonstrating that even industries with substantial carbon footprints can contribute positively to the environment.

Is your startup involved with Carbon Capture Technologies?

Apply to participate in our Carbon Capture Innovation Challenge to get a chance to collaborate and launch pilot with world leader in electrolytes manufacturing.

Want to learn more about corporate - startup partnerships and collaborations? Sign up to Elpis Labs newsletter


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