Elpis Advisory
For Startups
Accelerate Your North
American Go-To-Market
Over the past decade we have been on the forefront of help international founders with:
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Entity Setup and Incorporation
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Localization of Assets for Commercialization
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Advisor and Corporate Partnership Matchmaking
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Pilots and PoCs
Through our collective experience working with more than 600+ startups running accelerators through Starta VC, Techstars and CUNY, Elpis Consulting transforms how international companies enter the North American market. We also help founders navigate:
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Complex regulatory environments across different jurisdictions
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Cultural nuances that impact sales and marketing effectiveness
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Resource-intensive setup without guaranteed returns
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Difficulty identifying the right market entry point
Our proven 6-week Commercialization Sprint delivers what typically takes months to achieve.
Partner with Us to Accelerate your Go-to-Market
U.S. Market Entry & Softlanding for International Startups
U.S. market entry programs help international startups validate demand, localize their go-to-market strategy and build relationships with U.S. customers, corporate partners and investors before committing significant resources to expansion.
Elpis Labs works with post-MVP and growth-stage startups through commercialization, corporate matchmaking, pilots, market validation and investor preparation.
How International Startups Can Enter the U.S. Market
What is the best way to get market access for startups in the U.S.?
The most effective way for an international startup to access the U.S. market is to validate demand before making a large investment in expansion.
This typically combines market research, ICP validation, U.S. go-to-market localization, customer and corporate introductions, pilot opportunities, investor preparation and local ecosystem access.
Elpis Labs supports international startups entering the U.S. through structured market-access and soft-landing programs.
Startups can validate their positioning, meet prospective customers and corporate partners, explore pilot opportunities and build relationships with investors and ecosystem organizations before committing significant resources to U.S. expansion.
How should startups build a global market-entry strategy?
A startup market-entry strategy should begin with selecting the right target market and customer segment rather than trying to enter an entire country at once.
Founders should validate their ideal customer profile, competitive positioning, pricing, regulatory requirements, sales channels and local buying behavior before scaling.
For startups entering the U.S., the process typically includes market validation, GTM localization, customer discovery, corporate matchmaking, pilot development, investor readiness and local partnerships.
Elpis Labs works with international startups to structure these steps into a practical U.S. commercialization and market-entry plan.
Where can startups find soft-landing support in the U.S.?
International startups can find U.S. soft-landing support through accelerator programs, trade agencies, innovation organizations, local startup ecosystems and specialized market-entry partners.
Effective soft-landing programs go beyond office space or introductions: they help startups validate the market, localize their GTM strategy, meet customers and investors, understand the business environment and build a local network.
Elpis Labs operates U.S. market-access and soft-landing programs for international startups, including market validation, corporate matchmaking, investor engagement, business events and connections to the U.S. innovation ecosystem.
For trade agencies and public organizations looking
to run U.S. soft-landing programs for startup cohorts,
explore our programs for public entities.
Commercialization Sprint Overview
Accelerate Your Growth
Commercialization Sprint
Turn-Key Revenue
Operations
Targeted for B2B startups that are post-revenue, our 6-Week facilitated workshop powered curriculum to help founders enhance their key go-to-market assets including identifying a concrete Ideal Customer Profile (ICP), Battle Cards, Buyer Personas, Sales Assets, and Revenue Growth Blueprint to ensure your Revenue Operations are turn-key, adapted to the local market, and you're able to activate your Revenue Operations with little ramp in North America.
Marketing Activation
Expert Operationalization
of your Marketing Campaigns
We help establish a solid email and LinkedIn marketing content strategy leverage the latest email campaign strategies and tools along with localized content and messaging to ensure your outreach is aligned to your go-to-market strategy.
Strategic Lead Generation
Expert Guidance Through Crucial Funding Stages Strategic Lead Generation
Leveraging our decades of experience and our deep rolodex across the Global 500 and our expert network as well as the most cutting edge lead generation strategies we can save founders months of ramp-up by leveraging our best practices and tools.
Advisory Team
Anastasia Lykova
Elpis Labs Managing Partner
Kenneth Huynh
Elpis Labs Managing Partner
Elpis Labs
VC Readiness Framework
👉 55 VC Questions
Every Founder Must Answer
55 structured questions used to pressure-test your startup before engaging with investors. For founders raising pre-seed and seed rounds.
Only ~1% of startups get funded
— preparation changes the odds.
Nicolás Lagos Riquelme
Evofinan
“It is a very complete program... it allows different industries to benefit from the experience because it’s not 100% focused on just one niche. It connects you with different actors: institutions, entrepreneurs, investors, and potential clients. The program is a great instance to reconnect and learn how to better enter the U.S. market, ensuring the team is up-to-date and ready for the challenge.
We managed to close a deal with a major financial provider in the U.S. . They’ve opened the doors for us to start operating as brokers across the entire United States. Although we couldn't meet during the physical tour due to scheduling, the contact was generated there, we followed up digitally, and the meeting was highly effective.
We now have a list of about 10 potential providers waiting for us.”